ABOUT JEN
Nearly three decades of making technology feel human.
Digital strategy, interaction architecture, and platforms: from the first commercial web to privacy-first media.
Follow the line
01 Arriving early · 1996–2000
Watching people meet the web for the first time.
She sold her first website to a bank in 1996, when most people still needed the word explained. At EURO RSCG DSW Partners, the agency behind Intel Inside, she led the interactive team on digital-first Intel products and ran usability testing at Intel’s Oregon facility, watching real people encounter new technology and learning why it worked or didn’t.
- 1996 · first website, sold to a bank
- Intel · CheckFree · Iomega · Alcatel
02 Making the case · 2000–2004
Digital that changes behavior.
At Riester, a branding and PR agency with offices in four cities, the web still had to be explained: what it was, how people would use it, and why it deserved a place in the plan.
The goal was rarely a website. It was a change in behavior: getting teens to stop smoking, Californians to recycle, and people to choose public transit or invest in higher education. Using the web to move people offline was new territory, and those PR-led campaigns consistently outperformed paid traffic.
- California Dept Conservation · Blue Cross Blue Shield
03 Conversion · 2004–2008
Finding the path people actually take.
At Studeo, her A/B tests revealed not just what converted, but how many form fields people would tolerate. As Stampin’ Up!’s first Web Director, she built the department and redesigned the referral engine for a 44% lift in conversion.
Her tools are the architecture beneath the experience: site maps, encouraged user flows, and design interfaces, all shaped by analytics and grounded in user advocacy. She reads the data for where people hesitate, then redesigns the path until it feels effortless.
- Information Architecture · Wireframes · Ecosystem
- ecommerce performance · Web Analytics Dashboards · KPIs
04 The strategist in the room · 2006–2021
Business Therapist. Web Guru.
As owner of Attract Interact, and as an embedded strategist inside agencies serving Fortune 100 companies, she ran discovery sessions with 20 leaders at VitalSmarts and built the brand pyramid that earned her the title Business Therapist.
She helped Futura Industries produce a 400% lift in web sales leads, and helped Sanku, a Stanford-born innovation, build the web presence that helped secure its international funding.
“People think they have a website problem. They almost never have a website problem.”
05 The platform builder · 2020 onward
Advertising that earns its place.
Sea Change Media is the privacy-first advertising layer she built beneath a family of independent publications. Sponsorships sit beside the content they belong with, placed by relevance, never by following the reader.
drivingenergyThe human line, through every system.
Building something at the frontier?
A technology that needs a story, a brand that needs a clearer voice, a platform that needs an architect. Jen would genuinely like to connect.
Bend, Oregon · © Jennifer Gyllenskog