EXPERIENCE - STAMPIN' UP Web Director After consulting with this company for 15 months, I came on board as an Interim Web Director to shape, structure and outline their future digital strategy as a personal favor to the company President and VP of Marketing. This $260M, 600 employee, direct sales (mulit-level marketing) company had never had a formalized Web department before. The communications, creative and I.T. departments were isolated and compartmentalized. But with the Web becoming a critical and heavily visited communication vehicle, it was finally time to create a forward-thinking Web division. Conceptualized, planned and presented the company's future digital strategy to the corporate team to improve recruitment, retention and revenue from product sales without injuring the original business model. Drafted departmental budget, activites, quarterly allocation and international segmentation. Structured the Web department including specialization, team-building and cross-departmental sharing. Wrote job descriptions, conducted rounds of individual and panel interviews, hired to support new structure. Conducted a formal review of over 20 eCommerce providers. Ultimately decided to build in-house due to complex integration of applications and logic layers. Researched and appointed software vendor/partner to build replicated yet personalized web sites for demonstrator base. Determined business rules for content management controls, template designs, level of dynamic content and desired functionality. Priced and determined technology offerings (online marketing tools) based on collected user feedback and ROI projections. Encouraged non-traditional thinking regarding creative execution of interactive product - resulted in company's best web creative to date. Evolved criteria and presentation layer of main referral page/engine. Increased primary conversion rate by 43% and offered additional method for passive contact.       Contact Jen