EXPERIENCE - RIESTER~ROBB Account Director > Interactive Director At this full-service advertising agency with an emphasis on branding and public relations, I was originally tasked with account direction and ultimately became the department director. During some of our slimmer days, I also served as Interactive Creative Director, Interactive Producer, HTML Programer and Art Director. Led strategic planning, development and production of all interactive projects Represented the interactive department in all agency brainstorming and campaign integration Part of new business team, participated in several account pitches Wrote scope documents, site analysis, site strategy, site architiecture, user flow, functional specs Created online media plans, integrated media plans and case studies Negotiated and completed online media buys Managed online campaigns (banner, email, search, sponsorship, affilates, co-branding) Analyzed effectiveness of online campagins Particular focus on tourism and social marketing Won three Gold ADDYs in Interactive category Clients included: California Department of Conservation, Arizona Tobacco Education and Prevention Program, Utah Travel Council, Deer Valley, Flagstaff Convention and Visitors Bureau, Scottsdale Convention and Visitors Bureau, Western Rivers, Idohoan, Thunderbird School of International Business, Casino Arizona, River Rock Casino, Intel LANDesk and Regence BlueShield.                          Contact Jen