Resume - Studeo
This medium-sized ad agency had its roots in direct marketing including long-form television. The Web was a crucial aspect of their many direct response campaigns and needed to be integrated seamlessly.
Director of Web Strategy - Roles, Responsibilities, Contributions
- Conducted discovery phase activities including: site assessment, competitive analysis, interpret web analytics, content audits, benchmarks, staff interviews, focus groups, communication life cycle review, usability testing, etc.
- Recommend strategies, tactics and techniques to increase awareness, visibility, recall, understanding, preference, consideration, trust and purchase
- Advised clients on marketing issues including audience segmentation, growth areas, product development and new brand creation
- Consulted with clients regarding their corporate digital strategy or online business plan including logistics, fulfillment and impact on brand
- Completed definition phase activities including: scope of work, prioritized objectives, site architecture, wireframes, user flow with encouraged action, brand extension, campaign integration, messaging and positioning, technical specifications, functionality design and success metrics
- Assisted production team with cost estimates, schedules and timelines
- Collaborated with creative department, contributed to concepting
- Planned and assessed effectiveness of traffic-driving efforts (SEO, SEM, email, banners, sponsorships, affiliate programs)
- Particular focus on online product merchandising and increasing conversion
- Clients: NordicTrack, ProForm, Gold’s Gym, InFocus, CCI, Kaplan, Omniture, Stampin’ Up!, WiLife, Little Giant Ladders, Womens Art Center
Testimonials
"Jennifer is one of the brightest people I have ever met. She will take on any challenge with a positive attitude and always provides her clients with the best possible solution for their needs. Jennifer is a creative and strategic thinker and would be a major asset to any company."
Producer, Studeo
"I have worked with Jennifer for several years in several different professional capacities and have developed a genuine respect for her personal and professional qualities. She is passionate about her work, and moves forward through projects with vision and determination to make that vision a reality. I have watched her lead groups of individuals through projects, and her ability to inspire and motivate those she works worth is very impressive. Besides being a great leader at the office, she also has an impressive ‘personal’ resume, which makes her a very balanced and centered individual – one that you like to be around. Her ability to communicate clearly in a group setting or presentation is one of her great strengths. She is also able to communicate difficult technical concepts or principles in a way that is understood by non-technical audiences. Always working hard to be on top of the industry, Jen brings a solid combination of proven best practices and new ‘bleeding edge’ technologies to every project. She brings a balance of technical understanding and creative strategy and is able to blend her skills with the skills of those she works with to generate quality results"
Director of Technology, Studeo