Resume - Struck
Struck is a full-service hybrid agency that engineers comprehensive identity systems in which design, advertising, motion graphics and interactive capabilities converge. Infused with the agencies core creative capabilities are their powerful and evocative brand development and licensing offerings. Lead by design innovators, the firm provides expertise for companies interested in ensuring and capitalizing on the relevance of their brand.
Director of Strategy - Roles, Responsibilities, Contributions
- Led the strategy department
- Contributed to company structure, vision, process, management and new business development
- Conducted competitive reviews, industry research and employee interviews
- Led branding exercises to determine company name, product name and brand story
- Provided strategy, approach, features, functionality, content, layout, wireframes and user insight for Web sites, campaigns and web-based software
- Attended audio recording sessions and creative brainstorming
- Delivered account direction and client education
- Clients: Pergo, Nutrio (a division of eDiets), Governor’s Office of Economic Development, Sweet’s Candy, Kiiera
Testimonials
"You would be hard pressed to find someone better at determining who your brand needs to speak to, how to speak to them and what message needs to be delivered."
Partner, Struck
"Jen is an extremely talented web strategist. She has a comprehensive knowledge of the interactive world. She understands the latest changes in the technology but moreover, understands users and how they think and work online. She is a strong advocate for the user experience and helps clients catch the vision that a simple, visual and well thought-out site can lead users to stay longer and engage with a brand. She has been a great client facing force for us and has endeared herself to the clients by her force of personality, and positive energy as well as her knowledge and experience."
Creative Director, Struck
"Jennifer is a true strategist and creative thinker. She always thinks ‘big picture’ and ‘long term,’ yet with hard-to-beat attentiveness to the smallest details. She is an asset to any team and has the keen ability to quickly drill through the superficial level of information and data and dig out that little nugget of insight that everyone is seeking but can’t quite identify. Her knowledge of all things Web is expert and she approaches every challenge holistically, with consideration to all creative, technical, and human elements. To sum her up, she is an imaginative visionary and skilled doer and I would recommend her for any Web strategy development, implementation, or analysis initiative."
Senior Account Executive, Struck