Resume - Stampin' Up
This $260M, 600 employee, network marketing company had never before had a formalized Web department. The communications, creative and I.T. departments were isolated and compartmentalized. But with the Web becoming a critical and heavily visited communication vehicle, it was finally time to create a forward-thinking Web division.
Web Director - Roles, Responsibilities, Contributions
- Conceptualized, planned and presented the company's future digital strategy to the corporate team to improve recruitment, retention and revenue from product sales without injuring the original business model
- Drafted departmental budget, activities, quarterly allocation and international segmentation
- Structured the Web department including specialization, team-building and cross-departmental sharing. Wrote job descriptions, conducted rounds of individual and panel interviews, hired to support new structure.
- Conducted a formal review of over 20 eCommerce providers (ultimately decided to build in-house due to complex integration of applications and logic layers)
- Researched and appointed software vendor/partner to build replicated yet personalized web sites for demonstrator base. Determined business rules for content management controls, template designs, level of dynamic content and desired functionality. Priced and determined technology offerings (online marketing tools) based on collected user feedback and ROI projections. Encouraged non-traditional thinking regarding creative execution of interactive product - resulted in company's best web creative to date.
- Evolved criteria and presentation layer of main referral page/engine. Increased primary conversion rate by 43% and offered additional method for passive contact.
Testimonials
"Jennifer initiated the creation of a new business process to help us design a more effective and profitable demonstrator locator. She has taken the initiative to understand our business model and how we could use our website to increase our bottom line. She has been very proactive in fostering cross-departmental cooperation. Jennifer is well-spoken and communicates effectively in written content. She understands technical jargon, but can communicate technological concepts in a way that everyone understands and in a way that conveys practical applications. She is open to the ideas of others and is respectful and attentive when participating in committees and meetings. I would absolutely hire Jennifer again. She has been a great asset to our company and to the projects she is working on."
Director of Marketing, Stampin' Up
"Jennifer is a highly motivated and very enthusiastic individual with great marketing skills. She possesses a complete set of business skills that allows her to be very professional in her business dealings. Her experience is real and she is able to glean from her experiences to provide a well thought out vision for her projects. She is naturally fun to be around in a professional setting and works hard to make other feel comfortable."
Senior Business Systems Analyst, Stampin' Up