Resume - Riester

Studeo

At this full-service advertising agency with an emphasis on branding and public relations, I was originally tasked with account direction and ultimately became the department director. In the wake of the dot com bust era, I assisted wherever help was needed (art direction, html programming, production, etc.).

Interactive Account Director - Roles, Responsibilities, Contributions

  • Addressed all interactive needs of Riester~Robb’s four locations (Salt Lake City, Phoenix, Los Angeles, Denver)
  • Represented the interactive department in all agency brainstorming and campaign integration
  • Wrote scope of work documentation, site analysis, site strategy, site architecture, user flow and functional specifications
  • Wrote online media plans, integrated media plans and case studies
  • Provided client service, client education and in some cases agency education
  • Led strategic planning, development and production of all interactive projects including Web sites, online PR events, CD Roms, online advertising and other tactics
  • Part of new business pitch team
  • Clients: California Department of Conservation, Arizona Tobacco Education and Prevention Program, Utah Travel Council, Deer Valley Ski Resort, Flagstaff Convention and Visitors Bureau, Scottsdale Convention and Visitors Bureau, Western Rivers, Idohoan Potatoes, Arizona Science Center, Thunderbird School of International Business, Casino Arizona, Louisiana Office of Public Health, Santa Cruz Transit Authority, River Rock Casino, Intel LANDesk, Iams, Veterinary Pet Insurance and Regence BlueCross BlueShield

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Testimonials

"Jen has a been guest lecturer in our Internet Marketing class here at the University of Utah every semester for the five years I've been teaching the course. She has exhibited exceptional insight regarding Usability and Strategic Analysis through her presentations. She continually stays ahead of the curve on Web Development and Online Strategic issues. Jen not only has the technical expertise, but also the business sense and vision that it takes to identify trends and take advantage of opportunities in the dynamic landscape of the Web."

- Paul Dowling, University of Utah