Resume - DSW
A large, technically-focused advertising agency best known for creating and launching the Intel Inside campaign, I worked with some of the best minds in the business. During the dot com boom, I contributed to not just advertising but online business planning. I learned the value of research, focus groups and usability testing. I evaluated and utilized then cutting edge web technologies such as Flash, DHTML and VR plug-ins.
Interactive Account Supervisor - Roles, Responsibilities, Contributions
- Conducted focus groups, usability testing, industry research and competitive analysis
- Wrote scope documents, timelines, cost estimates, creative briefs and case studies
- Completed site planning including objectives, strategies and architecture
- Managed development and production of interactive projects
- Particular focus on technical marketing
- Clients: CheckFree Corporation, Intel, Iomega, Xircom and Alcatel
Testimonials
"It's a wonder Jennifer is ever associated with a single department. She's a one-woman corporation in my opinion. She’s a visionary strategist. A creative director in disguise. A progressive technology guru. And just generally a fun person to work with. I had the pleasure of working with Jennifer at both at DSW and at Studeo. And I never cease to be amazed at how informed, motivated and innovative she continues to be, regardless of the situation."
Senior Copywriter, DSW and Studeo
"Jennifer is a dynamo of web knowledge. She is an unwavering evangelist of best practices and is incredibly passionate about great work. My favorite thing about Jennifer is her killer combination of meticulous preparation, professionalism, and ebullient personality - which makes her great to have by your side during a tough presentation."
Online Media Planner, DSW and Studeo