EXPERIENCE - EURO RSCG DSW Partners

Account Supervisor

A technically-focused advertising agency best known for creating and launching the Intel Inside campagin, I worked with some of the best minds in the business. During the dot com boom, I contributed to not just advertising but business planning. I learned the value of research, focus groups and usability testing. I evaluated and utilized then cutting edge web technology such as Flash, DHTML and VR plug-ins.

  • Conducted focus groups, usability testing, industry research and competitive analysis
  • Wrote scope documents, timelines, cost estimates, creative briefs and case studies
  • Completed site planning including objectives, strategies and architecture
  • Managed production of interactive projects


  • Clients included: Intel, CheckFree Corporation, Iomega, Xircom and Alcatel.

      

      



    Contact Jen