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EXPERIENCE - EURO RSCG DSW Partners
Account Supervisor
A technically-focused advertising agency best known for creating and launching the Intel Inside campagin, I worked with some of the best minds in the business. During the dot com boom, I contributed to not just advertising but business planning. I learned the value of research, focus groups and usability testing. I evaluated and utilized then cutting edge web technology such as Flash, DHTML and VR plug-ins.
Conducted focus groups, usability testing, industry research and competitive analysis
Wrote scope documents, timelines, cost estimates, creative briefs and case studies
Completed site planning including objectives, strategies and architecture
Managed production of interactive projects
Clients included: Intel, CheckFree Corporation, Iomega, Xircom and Alcatel.
Contact Jen
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