Futura Industries

www.FuturaIndustries.com

For this industrial (aluminum shaping) corporate web site, I provided the brand positioning, main messaging, site architecture, wireframes, creative direction, content plan, client service and selected the CMS & CRM.

SkullCandy

www.skullcandy.com

For this ecommerce site, I led discovery and definition exercises, led an ecommerce engine audit/review, provided site architecture and wireframe options.

G.O.E.D.

business.utah.gov

This large and diverse government agency needed a site that was organized, easy to navigate, highly visual with stronger calls to action. After a discovery phase, I provided web strategy, site architecture, wireframes and contributed to creative direction.

Sweet's Candy

www.SweetCandy.com

Although a historic brand, due to it's new award-winning packaging and higher-end appeal, Sweet's needed a new branding and ecommerce site to connect with it's higher-end audience. Provided web strategy and site architecture.

With 14 years of marketing, advertising, web development and traffic-driving experience, Jen is a well-rounded web strategist with hundreds of projects under her belt. Available to advertising agencies, interactive shops or marketing departments, she can help you leverage the digital channel using the latest tools.

Learn more about Jen, her work history and see some work examples. Contact Jen today for a Web assessment or to schedule an initial meeting.

Marketing, Messaging, Positioning, Campaign Integration, Online Branding, Web Strategy

Site Architecture, User Flow, Usability Testing, Wireframing, Tech Specs

Content Planning, Creative Direction, Promotions, CRM, Social Networking, Web Analytics

Search Engine Optimization, Search Engine Marketing, Online Merchandising, Email Marketing